Case Study: Evolvetogether achieves a 40,000-person waitlist with Vimeo

How this cult-favorite brand racked up a 40,000 person waitlist

Evolvetogether launched during the pandemic and quickly became a fast-growing daily essentials brand, but its team faced major logistics, inventory, and shipping challenges while trying to scale and maintain its mission-driven image. As the company expanded beyond masks into products like sanitizer, water bottles, and the Fog Eraser, it also needed a stronger video strategy to support customer communication and brand storytelling. Vimeo helped power that effort.

Evolvetogether used Vimeo-supported video production to create content for its website and social channels, working with a video agency to highlight sustainability, social justice, and product benefits. The approach helped the brand connect with customers and community, supporting rapid growth that included selling 10 million face masks and building a waitlist of more than 40,000 people; one product, the Fog Eraser, sold out in 24 hours and drew 6,500 waitlist signups.

Evolvetogether

Cynthia K Sakai

Chief Executive Officer