Case Study: Girl on the Glow achieves stronger social engagement with Vimeo Create by Vimeo

How this beauty business threw their video production into hyperdrive

Girl on the Glow, a mobile tanning and boutique business founded by Emily Jones, faced a major challenge when the pandemic made its original model unsustainable. To stay connected with customers and promote its new eCommerce shop, the team turned to Vimeo and used Vimeo Create to build a stronger marketing presence with limited video experience and a small budget.

With Vimeo Create, Girl on the Glow quickly produced ads, social posts, and stories, growing from zero videos to 30 and then creating 3–6 videos each month. The shift helped boost Facebook ad clicks versus still images, maintain audience engagement, and support business recovery, including nearly 200 mobile tans after reopening.

Girl on the Glow

Emily Jones

Founded