Case Study: Hella Cocktail Co. boosts product page conversions by 40% with Vimeo

How these mixology experts are using video to increase sales by 40%

Hella Cocktail Co., a BIPOC-owned beverage brand, wanted a simple way to turn its at-home cocktail content into effective ecommerce marketing. Using Vimeo Create, the team could not only keep up with demand for video, but also make engaging product videos for its Shopify site without a full production studio or heavy editing time.

Vimeo helped Hella Cocktail Co. import photos and archived footage to quickly create embeddable product videos in about an hour instead of several, increasing output from about 6 videos a year to 6 a month. After adding video to product pages, Hella saw conversion rates rise by 40% and return customer rates increase by nearly 20%, showing a clear sales impact from Vimeo.

Hella Cocktail Co.

Jomaree Pinkard

Co-founder