Case Study: Pepper Pantry achieves faster, cost-effective video storytelling with Vimeo

How the team at Pepper is shifting their business model in the wake of COVID-19 — and helping other small businesses in the process

Pepper Pantry, a food supply startup that pivoted during the COVID-19 pandemic from restaurant-focused tools to online grocery delivery, needed a fast, affordable way to tell its story and build customer trust. With restaurant closures and supply-chain disruption putting pressure on suppliers and local businesses, Pepper Pantry turned to Vimeo and Vimeo Create to help communicate its new mission and attract demand.

Vimeo provided Pepper Pantry with a Pro account and Vimeo Create, giving the team intuitive, preloaded video tools and stock footage to produce professional brand and restaurant content in minutes. The solution reduced the time and cost of content creation, helped Pepper Pantry quickly build a richer video library, and enabled the team to focus on reaching customers across social channels while supporting local farms and suppliers.

Pepper Pantry

Bowie Cheung

Co-founder and CEO