Case Study: Atoms builds a 40,000-customer waitlist with Vimeo

How the Brooklyn-based shoe startup Atoms used video to help build a waitlist of 40,000 customers before their official launch

Atoms, the Brooklyn-based shoe company, launched with a 40,000-person waitlist and used video to tell the story behind its minimalist, fit-focused shoes. The brand needed a way to share its message, showcase product details like quarter sizes, and build interest through high-quality storytelling. Vimeo helped Atoms create and manage this content with tools for hosting, secure sharing, and team feedback.

Using Vimeo’s player, password protection, and collaboration tools, Atoms was able to review work in progress securely and refine videos with stakeholders before release. The result was a polished video strategy that supported brand-building and customer engagement, helping Atoms grow excitement around its launch and reinforcing its reputation for quality.

Atoms

Waqas Ali

Founder