Case Study: Speed51 achieves reliable, scalable live streaming and successful pay-per-view events with Vimeo

How Speed51 shifted gears to find streaming success

Speed51 is the online home for U.S. grassroots and short track racing, producing editorial content and a growing OTT channel, Speed51.tv. After outgrowing their initial video platform — with frequent buffering and a high‑profile stream crash in 2019 — the team, already a longtime Vimeo subscriber, turned to Vimeo and its Vimeo OTT solution to solve scale and reliability problems.

Vimeo handled onboarding and migration to Vimeo OTT, enabling SVOD and live pay‑per‑view streams with a seamless viewer experience (their biggest event, the Snowball Derby, streamed flawlessly after the move). The platform now supports 200+ live events a year, 120,000 hours watched, six apps across Roku/Fire TV/Android/tvOS/iOS, and has driven 67% subscriber growth since launch, while pay‑per‑view offerings provided additional revenue for local tracks.

Speed51

Emily McCarty

General Manager