Case Study: Sourcewell boosts training engagement and retention with Vimeo

How Sourcewell turns up the heat on video training

Sourcewell, a Minnesota government service cooperative, needed a digital-first way to train more than 300 employees and public agency partners on complex topics while keeping content engaging, concise, and accessible. To make its training more compelling, Sourcewell turned to Vimeo for video delivery and webinar support.

Using Vimeo, Sourcewell embedded training videos into its learning platform, streamlined virtual training, and used Vimeo’s analytics to monitor engagement and improve webinar length and performance. Vimeo helped Sourcewell boost engagement and retention, increase its audience by 4x, and earn 55 five-star ratings for one procurement month training session.

Sourcewell

Mitch McCallson

Senior Multimedia Producer