Case Study: SotoMethod Achieves 30X Subscriber Growth with Vimeo

How SotoMethod scaled from 150 subscribers to a vibrant fitness community

SotoMethod, founded by Hilary Hoffman, is a fitness brand built to fit workouts into busy lives through a hybrid of digital and in-person classes. As it grew, the company’s original streaming platform couldn’t deliver a smooth, reliable user experience, and limited support made it hard to maintain the premium quality its pricing required. Vimeo helped SotoMethod with Vimeo Streaming to solve these issues.

Vimeo provided reliable streaming, better customer support, and a more seamless platform for both live and digital classes. As a result, SotoMethod scaled to more than 2,000 subscribers in two years, achieved a 30X increase in paid subscribers, and did so with $0 invested in paid marketing spend, while also reducing technical problems and improving operations.

SotoMethod

Hilary Hoffman

CEO and Founder