Case Study: Tappan Collective scales video production and grows social following with Vimeo Create

How social content manager Carleigh Craparo is using Vimeo Create to scale video production and grow Tappan Collective's social following

Tappan Collective, the emerging art marketplace, wanted to reinvent the art-buying experience and support its growing social audience with more video content. Social Content Manager Carleigh Craparo turned to Vimeo Create to produce marketing and ecommerce videos in-house, saving time and helping the team manage content across channels.

With Vimeo, Tappan Collective sped up video production from as long as a full day to as little as 10 minutes to an hour per video, and increased output from a few ecommerce videos per quarter to more than 10 in a month. The results included stronger engagement, 13.32K new Instagram followers, and a 20% lift over average follower growth, along with more ad clicks.

Tappan Collective

Carleigh Craparo

Social Content Manager