Case Study: Helena Bajaj Larsen achieves beautiful brand storytelling with Vimeo Create

How she runs one of the buzziest new fashion houses in the industry

Helena Bajaj Larsen, a Norwegian-Indian textile designer and founder of her self-titled fashion brand, needed an easier way to use video in marketing despite having no video production experience and avoiding social media hype. Her challenge was creating compelling brand content to showcase the craftsmanship behind her hand-painted textiles and silver jewelry without the complexity of traditional editing tools.

Vimeo helped Helena Bajaj Larsen use Vimeo Create to turn still images into simple, effective videos for her marketing and collection launches. The solution made video creation much more straightforward than Premiere Pro, helping her highlight her process and product detail while saving time and effort; the result was a stronger way to tell her brand story and build excitement around new collections.

Helena Bajaj Larsen