Case Study: Rite Aid achieves 142% increase in associate engagement with Vimeo

How Rite Aid is making internal comms easy with video

Rite Aid, a major retail and drugstore chain with more than 50,000 employees, needed a better way to connect associates at scale as annual in-person meetings became harder during the pandemic. The company turned to Vimeo to replace traditional town halls with a virtual live event platform that could support professional, branded internal communications.

Using Vimeo, Rite Aid launched its first virtual town hall with live chat and Q&A, creating a more interactive and engaging experience for employees. The result was a 142% increase in viewer attendance, with leadership noting stronger employee engagement, better brand credibility, and the ability to reuse event content for future communications.

Rite Aid

Peter Strella

Director, Communications & Creative Media Services