Case Study: Prodigies achieves multi-platform reach and steady subscription revenue with Vimeo OTT

How Prodigies became a pitch-perfect small business with big reach

Prodigies, founded by music teacher Rob Young, needed a dependable way to monetize and distribute its niche kids’ music curriculum outside of unpredictable ad-based platforms. Facing high costs to build their own apps and the limits of YouTube, Prodigies sought a solution that would let them sell annual and monthly subscriptions and retain full control over lesson content and release timing—so they turned to Vimeo OTT.

Vimeo delivered branded apps and multi‑platform distribution (web, iOS, tvOS, Android, Roku, Amazon Fire TV), giving Prodigies the autonomy to publish content quickly, scale its reach, and monetize directly via subscriptions instead of ads. By using Vimeo, Prodigies kept costs far below a custom build, accelerated content production, expanded its audience across devices, and transformed a scrappy three‑person team into a “mini‑Netflix” for children’s music.

Prodigies

Rob Young

Founder