Case Study: SRM Carver and Son achieves nearly 30% sales growth with Vimeo

How one video helped this company boost sales by nearly 30%

SRM Carver and Son, a topsoil company, needed a fast way to promote new premium products after their primary business was shut down during the pandemic. They turned to Vimeo and REDison Films to create a short, high-impact video aimed at reaching at-home gardeners and driving immediate sales during lockdown.

Vimeo helped SRM Carver and Son host and share the video, while its review tools supported a smooth collaborative production process. The campaign quickly boosted inquiries and sales by nearly 30%, including a +28% increase in topsoil sales, and even helped land large wholesale contracts, including one direct order worth over £50,000.

SRM Carver and Son

Rosie Carver

Director