Case Study: NYC Pride Engages a Global Community with Video Using Vimeo

How NYC Pride is engaging a global community with video

NYC Pride, the nonprofit behind New York City’s official LGBTQIA+ Pride events, faced the challenge of moving its annual celebrations online during COVID-19 while still reaching and engaging a global community. To support this shift, Vimeo partnered with NYC Pride to help them take Pride virtual and extend their message beyond in-person events.

Vimeo implemented a video-based solution that included 10 new Pride-themed video templates and support for streaming virtual events, including NYC Pride’s Rally across social platforms. The result was a more inclusive digital experience that helped NYC Pride connect with audiences worldwide and continue its activism, celebration, and community-building online.

NYC Pride

Claudia Garib

Communications Coordinator