Case Study: Nikon Inc expands event reach and training engagement with Vimeo Livestream

How Nikon Inc is live streaming their events & trainings

Nikon, a global photography leader with a large remote workforce, needed a way to deliver engaging, cost‑effective staff trainings and reach customers through live video. They partnered with Vimeo (using Vimeo Livestream/Livestream Studio and the Studio HD550 encoder) to pilot live broadcasts beginning in 2017, prioritizing an easy, portable setup that anyone on the team could run.

Vimeo delivered an end‑to‑end live streaming solution—cloud streaming, Livestream Studio software and Studio HD550 hardware—enabling Nikon to broadcast trade shows, product announcements and trainings. The impact was significant: Nikon’s first NAB stream exceeded its viewer benchmark by nearly 300%, live became a core marketing channel, and simulcasting plus targeted promotion helped Nikon scale reach and reduce per‑attendee cost while maintaining repeatable, higher‑quality production.

Nikon

Mark Soares

Senior Marketing Manager