Case Study: New York Magazine reaches 50,000+ viewers worldwide with Vimeo (Livestream)

How New York Magazine and Veuve Clicquot Bring the Polo Classic to Viewers Worldwide

New York Magazine partnered with Vimeo to livestream the Veuve Clicquot Polo Classic, aiming to turn a sold‑out, capacity‑limited society event into a global, real‑time experience. The outdoor venue at Liberty State Park presented major technical obstacles — no Wi‑Fi, spotty cell service and a sprawling site — so New York needed a turnkey streaming solution to capture the match, fashion and behind‑the‑scenes content.

Vimeo supplied its Livestream platform and production team, building infrastructure from scratch (radio‑frequency cameras, cabling across the grounds and a satellite uplink to Vimeo’s Brooklyn facility) and managing the broadcast end‑to‑end while New York drove tune‑in through its brand network and a Minibar partnership. The result was New York’s largest Polo Classic audience to date — over 50,000 viewers worldwide — with national viewing parties (including a 400‑person event in NYC) and a seamless, professionally executed live experience powered by Vimeo.

New York Magazine

Brian Carney

Director of Sales Development + Marketing