Case Study: Meow Wolf achieves immersive storytelling and audience growth with Vimeo

How Meow Wolf is using Vimeo to change the art world

Meow Wolf, the immersive art and entertainment company behind “The House of Eternal Return,” needed a way to extend its storytelling beyond its physical installations and share rich video content with audiences and collaborators. The company used Vimeo to host and distribute videos on its website and within exhibits, helping visitors discover stories, characters, and artist features they may have missed in person.

Vimeo enabled Meow Wolf to add branded customization, power internal narrative content, and support a steady stream of short-form videos, mini-documentaries, and promotional pieces. The result was stronger audience engagement and a broader creative platform for the company and its artists, with “The Meow Wolf Experience” becoming its most-watched video and helping validate demand for longer-form projects like the feature documentary *Meow Wolf: Origin Story*.

Meow Wolf

Chris Cloud

Marketing Content Director