Case Study: SaaStr achieves 44X audience growth with Vimeo (Livestream Audience Booster)

How Livestream Helped SaaStr Increase Their Audience by 44X

SaaStr, a leading creator of SaaS sales content and events, needed to scale its reach beyond the roughly 5,000 in‑person attendees at its Sales Hacker and SaaStr Annual conferences to connect with the global SaaS community. To solve this, SaaStr partnered with Vimeo, using Livestream to broadcast events and Livestream Audience Booster to amplify viewership.

Vimeo implemented Livestream Audience Booster to turn live sessions into targeted native video ads on premium sites, enabling geo‑ and interest‑based targeting and performance analytics. The campaign delivered 109,697 live viewers and 112,740 on‑demand views—growing SaaStr’s total audience by 44X versus the physical event (5,000 attendees across 47 countries)—while expanding brand awareness and lead generation at just pennies per view.

SaaStr

Jason Lemkin

Founder