Case Study: 4A's Transformation achieves 41X event audience growth with Vimeo

How Livestream Helped 4A’s Transformation Expand Their Event Audience 25X

4A's Transformation needed a way to include members who couldn't travel to its Miami conference of about 1,000 in-person attendees. To extend reach and deliver the event’s content, training and education to members in their offices, 4A's turned to Vimeo and used Vimeo’s Livestream service.

Vimeo livestreamed the conference so attendees could watch live or on demand; over 16,600 viewers tuned in live and more than 25,000 watched on demand, for a total audience of 41,600 — roughly a 41× expansion from the in‑person event. Vimeo’s solution boosted brand awareness and strengthened 4A’s membership offering by dramatically increasing event reach.

4A's Transformation

Michael Burns

SVP of Events