Case Study: ISC Sports Network grows audience and monetizes local sports with Vimeo

How ISC Sports Network blends live streaming with video subscriptions

ISC Sports Network, founded by Maish to livestream high school sports across Indiana, needed a way to scale beyond single-game streams, reach more local viewers, and reliably monetize content while competing with larger NCAA programs. To do that they partnered with Vimeo, using Vimeo Livestream initially and then Vimeo OTT to build a branded OTT channel and better understand viewer behavior.

Vimeo supplied turnkey OTT apps, content-management tools, and precise analytics that revealed a surge in post-event views and audience geography, enabling ISC Sports Network to sell targeted advertising with guaranteed impressions. As a result — using Vimeo’s platform and data — ISC scaled from live-only streams to a full on-demand channel in four years, expanded production crews, now broadcasts statewide, and runs a profitable, manageable business.

ISC Sports Network

Greg Maish

President