Case Study: Hello HUM achieves 100% more video production with Vimeo Create

How Hello HUM scaled their video production by 100%

Hello HUM, a Boston-based canna-tech company, wanted to keep its audience engaged but struggled to prioritize video production with a small six-person team and limited time and budget. Before working with Vimeo, the company typically published only one video every few months, making it hard to connect with customers.

Vimeo helped Hello HUM use Vimeo Create to produce short-form videos quickly and affordably, even during the pandemic. The result was a near 100% increase in video output, with Hello HUM now posting 1–2 videos per month, while also gaining useful analytics insights that improved engagement and reduced filming and marketing costs.

Hello HUM

Nina McGee

Graphic Designer