Case Study: Cathead Distillery drives community impact with Vimeo

How Cathead Distillery got creative to take care of its community

Cathead Distillery, Mississippi’s first and oldest legal distillery, faced a major challenge early in the pandemic as demand for hand sanitizer surged and local communities and hospitals needed supplies fast. The team also needed a way to keep sharing its story and community-focused work, using Vimeo and Vimeo Create to support its video outreach and ecommerce video efforts.

With Vimeo, Cathead Distillery used video to promote its pivot, highlight partnerships, and engage audiences across social channels. The distillery produced and distributed more than 30,000 bottles of free hand sanitizer, kept its 18-person team employed, and saw strong engagement online, including a social post with nearly a 15% interaction rate.

Cathead Distillery

Ali Besten

Market Manager