Case Study: BoxUnion builds a digital fitness studio and reaches global subscribers with Vimeo

How BoxUnion built a digital studio for their cult-favorite fitness classes

BoxUnion, a fitness brand known for making boxing classes more accessible and community-driven, needed a fast way to keep its studio business alive when its locations closed. With demand for at-home workouts rising, the company set out to launch BoxUnion Digital and reach members through a scalable online experience using Vimeo’s live streaming, OTT, and video creation tools.

Vimeo helped BoxUnion build a digital studio in less than a month, launching web, iOS, and Android offerings with live classes three times a day and a growing on-demand library. BoxUnion also used Vimeo Create for promotional content, helping it share teaser videos and updates across social channels. The result was a global digital community, with subscribers in five continents and real-time engagement that helped members stay connected and accountable.

BoxUnion

Felicia Alexander

Co-Founder