Case Study: Body Shoppe launches a virtual workout studio in 24 hours with Vimeo

How Body Shoppe opened a virtual workout studio in 24 hours

Body Shoppe, a New Orleans fitness studio, faced an urgent challenge when the COVID-19 pandemic forced it to temporarily close its doors. Owner Kelsey Greenfield and her 11 employees needed a fast way to keep classes going and stay connected with members, so they looked for a simple, reliable live-streaming solution from Vimeo.

Using Vimeo’s Live streaming technology, Body Shoppe launched virtual classes in just 24 hours, with group chat helping trainers interact with members in real time and recreate the in-studio experience. The studio streamed more than 130 videos in under a month and later added a password-protected on-demand library, expanding its reach beyond New Orleans and creating a long-term virtual offering.

Body Shoppe

Kelsey Greenfield

Owner