Case Study: Bleecker Street builds a viewer-first OTT app and deepens audience engagement with Vimeo

How Bleecker Street is investing in the future of film

Bleecker Street, the film distribution company known for original storytelling, was looking for new ways to reach audiences as viewing habits shifted and direct-to-consumer models became more important. To create a more viewer-first experience beyond theaters, Bleecker Street worked with Vimeo to build a dedicated app and OTT presence that could support its evolving digital strategy.

With Vimeo, Bleecker Street launched an app that lets fans rent or buy films across devices while accessing bonus content like featurettes and deleted scenes. The solution helped the marketing team spot viewing trends and connect audience insights from discovery through the full experience, giving Bleecker Street a richer way to engage fans and build a stronger audience for future releases.

Bleecker Street

Tyler DiNapoli

President of Marketing, Media, and Research