Case Study: Atoms achieves nimble pandemic pivot and stronger storytelling with Vimeo

How Atoms pivoted its production to do more good

Atoms, the NYC-based shoe company, needed a way to respond to the COVID-19 pandemic while continuing to tell its brand story. The company pivoted part of its manufacturing from shoes to reusable face masks, selling them at cost and donating matching masks to organizations in need. To support its marketing and storytelling efforts, Atoms used Vimeo Create and Vimeo hosting for its videos.

With Vimeo, Atoms was able to quickly produce and share high-quality, low-lift video content across its website and paid channels. The mask initiative helped bring PPE to frontline workers and support communities in NYC, while strengthening Atoms’ mission-driven brand presence. Atoms also said Vimeo’s tools were intuitive and useful for both hosting and editing video content.

Atoms

Waqas Ali

Founder