Case Study: Tough Mudder achieves 14.5M+ live views and boosts ROI with Vimeo Livestream

Growing ROI and Viewership with Live Video Tough Mudder’s Livestreaming Growth Strategy

Tough Mudder, the global obstacle-race community with millions of participants, needed a reliable way to scale live video from remote, power- and connectivity-challenged event sites to deepen engagement and grow its audience. After experimental DIY attempts, Tough Mudder partnered with Vimeo to deploy a professional livestreaming solution — leveraging Vimeo’s Livestream platform, HD550 encoders, Cloud Studio and on-site production services — to capture the human stories and real-time action that define the brand.

Vimeo implemented an end-to-end production workflow (equipment testing, remote power/internet fixes, custom multi-feed player and on-site crews) that dramatically increased reach and ROI: in 2016 Tough Mudder’s live video drew 14.5 million views across Vimeo/Facebook, single events hit up to 3.63M views, and a typical ~70,000‑view event generated about 20,000 website visits. Longer live watch times (5–6 minutes) and seamless social integration helped drive engagement and ticket‑funnel conversions, showing clear, measurable impact from Vimeo’s platform and services.

Tough Mudder

Jesse Bull

SVP Brand and Creative