Case Study: Carolina Herrera achieves a flawless, immersive Fashion Week livestream with Vimeo

Carolina Herrera - Customer Case Study

Carolina Herrera, the storied fashion house, needed a reliable live-video partner after a poor streaming season cost them social buzz and international press. For their Fall 2016 show at the historic Frick Collection—an intimate venue with strict technical constraints—the brand sought a vendor that could deliver high-quality, dependable livestreaming as part of its marketing strategy; they turned to Vimeo via its Livestream service.

Vimeo’s Livestream team built a bespoke solution—standard three-camera coverage plus two 360° cameras, a custom player with selectable viewing angles, and vertical shoots for in-room displays—while meeting the Frick’s strict equipment rules. Vimeo executed the flawless broadcast that earned The Wall Street Journal’s “best livestream of the season” recognition and drove measurable impact: over 50,000 views, 60,000 new social followers, 51.2 million impressions, and an 83% increase in Instagram followers.

Carolina Herrera

Elizabeth Fuller

Digital Manager