Case Study: National Theatre expands its audience globally with Vimeo

National Theatre Expanding the stage globally with Vimeo

Founded in London in 1963, the National Theatre needed a way to keep theatre accessible when the pandemic shut down live performances. With its National Theatre at Home streaming service, the organization turned to Vimeo to deliver a high-quality digital experience while helping a small team manage a growing content library efficiently.

Vimeo provided an easy-to-use platform with streamlined uploads, live streaming, and analytics to improve audience engagement and content management. The results were significant: the National Theatre reached audiences in 184 countries, grew subscriptions month after month, and increased viewing from 23 million minutes in 2023 to 31 million minutes in 2024.

National Theatre

Callum Stewart

Head