Case Study: MERIT Beauty achieves stronger customer engagement and efficiency with Vimeo

How MERIT Beauty inspires through video

MERIT Beauty, a clean cosmetics brand based in Los Angeles, needed a visual, approachable way to show how its minimalist products work in everyday life while also reducing technical questions for its customer experience team. The brand turned to Vimeo to help tell its story with video, adding tutorials and behind-the-scenes content directly to its website.

MERIT Beauty integrated Vimeo into product pages to host founder-led tutorials, step-by-step usage guides, and collaboration footage, making it easier for customers to understand the products and the brand. With Vimeo, MERIT saw stronger site engagement, fewer technical application questions, and improved CX efficiency, helping the team maintain a high customer satisfaction score while building more buzz around the brand.

MERIT Beauty

Heaven Schydlowsky

Director of Digital Product and E-commerce