Case Study: Even/Odd builds credibility and community with Vimeo

How Even/Odd found their community and built a thriving creative studio with Vimeo

Even/Odd is a creative studio and production company founded by filmmakers Malcolm Pullinger and Mohammad Gorjestani. As they grew from a small filmmaking partnership into a global business, they needed a way to find community, build credibility, and showcase their work professionally. They turned to Vimeo as the platform to share their films and connect with other creators and potential clients.

Vimeo gave Even/Odd an intuitive, creative-friendly platform with features like easy embedding, password protection, and a professional video player to support client work and visibility. The results were significant: their film “Refuge” earned a Vimeo Staff Pick, and additional Staff Picks helped boost awareness, build trust, and attract major brands like Nike, Instagram, and Spotify. Vimeo remained central to Even/Odd’s growth into an established studio with offices in San Francisco, Los Angeles, and New York.

Even/Odd

Malcolm Pullinger

Founder and Executive Creative Director