Case Study: Ringier achieves higher engagement and measurable ROI with Vimeo Interactive

How Ringier is setting new storytelling standards with Vimeo Interactive

Ringier Advertising’s Brand Studio needed a way to turn passive video viewing into active engagement while still delivering strong storytelling and measurable ROI for clients. Traditional video metrics like views weren’t enough, so Ringier turned to Vimeo Interactive to better understand how audiences interacted with its content.

Vimeo helped Ringier implement interactive videos with branching paths and clickable hotspot buttons that drove viewers to product and e-commerce pages. The results were strong: one skiresort campaign reached a 4.9% click-through rate, 30,191 interactions from 41,391 views, and a nearly 73% engagement rate. With Vimeo, Ringier can now show clients concrete audience behavior data and create more engaging, differentiated campaigns.

Ringier

Daniel Marx

Head of Video, Brand Studio