Case Study: LG Electronics enhances customer engagement with Vimeo interactive video

How LG creates engaging product experiences with Vimeo interactive video

LG Electronics, a global consumer electronics leader, needed a better way to explain complex product information without relying on static manuals or passive videos. Working with Vimeo, LG wanted an interactive solution that could help customers understand product assembly, maintenance, and usage while also scaling across its large product portfolio.

Vimeo provided an interactive video platform that LG used to build 3D product videos with clickable elements and calls to action, including links to replacement parts. The result was higher video view counts, better customer understanding, and valuable engagement data; LG has already expanded Vimeo’s interactive capabilities across more than 40 product lines.

LG Electronics

Byeonghun Kim

Senior Researcher, HS Technical Communications