Case Study: Rite Aid boosts internal engagement with Vimeo Enterprise

How Rite Aid is making internal comms easy with video

Rite Aid, the retail pharmacy chain with more than 50,000 employees, needed a better way to handle internal communications and large-scale leadership meetings, especially as COVID-19 and social distancing made in-person gatherings difficult. To meet growing demand for company updates and stronger connection across departments, Rite Aid turned to Vimeo Enterprise and its live streaming capabilities.

Using Vimeo Enterprise, Rite Aid launched its first virtual town hall and began hosting professional, branded live events with built-in chat and Q&A for interactive engagement. The result was a record-breaking level of participation, reaching more associates than its in-person events had in over a decade, while also improving employee feedback, viewership, and the company’s ability to create and repurpose video content for ongoing internal communications.

Rite Aid

Peter Strella

Manager of Corporate Communications