Case Study: The Savoy re-establishes itself as a key London destination with The Village Communications

The Savoy boosts room occupancy year on year with The Village Communications

The Savoy, an iconic luxury hotel, faced the challenge of increasing awareness and re-establishing itself as a key destination for modern travelers in London. The Village Communications was engaged to help drive purchase intent and increase lead generation for the hotel's various offerings.

The Village Communications created bespoke marketing plans for different areas of the hotel's business. Their solution utilized interest-based positioning, contextual placements, and long-form content to educate audiences on the unique experience at The Savoy. This full sales funnel activity delivered a strong ROI for the hotel, resulting in increased year-on-year room occupancy and a significant rise in restaurant reservations.

The Savoy