Case Study: Shaken Udder boosts awareness and sales with The Village Communications

Shaken Udder boosts awareness 20% and penetration 40% with The Village Communications

The customer Shaken Udder, a milkshake brand, faced intense competition and low awareness in a crowded category. Their challenge was to increase brand recognition and resonate with shoppers to drive purchase. The vendor, The Village Communications, was engaged to address this.

The Village Communications implemented a campaign focused on delivering moments of joy, using TV advertising in upbeat shows via an ITV partnership, out-of-home placements near stores, and targeted digital activity. This solution significantly increased awareness and penetration. Results included a 20% lift in awareness, a 40% growth in household penetration, and a 78% campaign ROI according to Nielsen, with sales uplift of 63% from viewers of the TV ads.

Shaken Udder