Case Study: Nederburg boosts sales and store listings with The Village Communications

Nederburg drives sales and store listings with The Village Communications

The customer, Nederburg, a highly acclaimed South African wine brand, faced the challenge of "aisle blindness" and minimal consumer loyalty in a saturated market. Their goal was to give consumers a compelling reason to choose their product. The vendor, The Village Communications, was tasked with creating this new brand association and developing an advertising campaign from scratch.

The Village Communications created a campaign that partnered with Channel 4 and celebrity chef Jimmy Doherty to build credibility around food and wine. The solution included two bespoke TV adverts placed in key food programs, supported by on-pack promotions, competitions, and in-store activation. This 360-degree campaign implemented by The Village Communications smashed all media KPIs and benchmarks, leading to a positive increase in both sales and store listings for Nederburg.

Nederburg