Case Study: Tuanloc Commodities strengthens its digital presence with ViiVue’s coffee export website redesign

Tuanloc Commodities boosts mobile PageSpeed to 82/100 with ViiVue

Tuanloc Commodities, a leading asset-based coffee exporter, required a strategic website redesign to support its expanded digital marketing roadmap. The challenge for vendor ViiVue was to create a professional online presence that reflected the company's credibility, despite the initial absence of formal brand guidelines.

ViiVue addressed this by developing a new WordPress website, beginning with a stylescape to define the brand's visual identity. The solution included a dynamic homepage, engaging inner pages, and a dedicated News & Reports section with strategic newsletter sign-up calls-to-action. The results for Tuanloc Commodities were enhanced brand positioning, a strong foundation for digital marketing, and an improved user experience evidenced by high Google PageSpeed scores of 96/100 on desktop and 82/100 on mobile.

Tuanloc Commodities