Case Study: Wildlife Conservation Society increases donation revenue with Viget

Wildlife Conservation Society - Customer Case Study

Wildlife Conservation Society worked with Viget to redesign its flagship site and better communicate its organizational values to a diverse audience. The project called for a new visual aesthetic and a site experience that could speak to general wildlife visitors, advocates, and donors.

Viget developed a new visual branding system and implemented it in a flexible Rails-based CMS with support for bold photography and audience-specific content zones. The new platform led to a 59% increase in end-of-year donations after the first year, and continued split tests and optimizations drove an additional 23% in end-of-year giving in the second year after launch.

Wildlife Conservation Society