Case Study: Virtru improves its marketing site and sales funnel with Viget

Virtru - Customer Case Study

Virtru partnered with Viget to redesign its marketing site after the company found that its existing site did not clearly explain what Virtru is, did not reflect its product packages, and was not speaking to the customers it wanted to target. Virtru’s platform adds encryption and access control to the applications people already use, but the site needed to better communicate that value to both individuals and B2B buyers.

Viget redesigned the sales funnel, used animation and illustrations to show how Virtru works, and clarified the product offering by emphasizing benefits over packages. The result was a website that functions as a sales tool for enterprise customers while staying true to consumers and Virtru’s mission to bring data protection to all.

Virtru