Case Study: The White House Historical Association increases site engagement with Viget

The White House Historical Association - Customer Case Study

The White House Historical Association worked with Viget to improve brand recognition and make its historical content easier to curate and present online. The organization needed a better way to tell its stories in the digital age.

Viget used a two-phase approach, starting with messaging, brand, and content strategy before redesigning the site in Craft CMS. The new experience imported almost 2,000 pieces of content from the old site and introduced search-based navigation, and the results included visitors spending 58% longer on the site, a 53% decrease in bounce rate, a 96% increase in mobile visit duration, and a 350% increase in visitors arriving from social year-over-year.

The White House Historical Association