Case Study: Public Interest Registry builds the OnGood .ngo brand with Viget

The Public Interest Registry - Customer Case Study

Public Interest Registry worked with Viget to address the challenge of introducing and promoting a new top-level domain available exclusively to verified non-governmental and nonprofit organizations. Because legitimacy in the digital space can be difficult for NGOs and nonprofits, the customer needed a way to clearly communicate the value of its new .ngo domain.

Viget developed the .ngo-specific sub-brand OnGood and used it to guide a full redesign of the marketing site for the domain and its community. The result was a reimagined OnGood brand strategy centered on “Shine a light on good in our world,” along with a redesigned marketing site for .ngo.

Public Interest Registry