Case Study: Ponysaurus boosts Durham’s cheer factor with Viget’s Holiday Spirit Measurer

Ponysaurus - Customer Case Study

Ponysaurus Brewing Co. wanted local taproom patrons to see a nicer side of Durham, NC, especially during the holiday season. The brewery worked with Viget and its brand agency, Baldwin&, on a project to improve how people felt about the city.

Viget built the Holiday Spirit Measurer, a hardware installation that measured tweet sentiment from the local area and rewarded taproom visitors with samples of a special holiday brew when the city reached peak niceness. The installation displayed the usernames of over 1.1 million tweets, increased Durham’s “cheer factor” by 38%, and helped drive up free beer consumption by 100%.

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