Case Study: National Park Foundation boosts donations with Viget

National Park Foundation boosts donation rate by 43% with Viget

The National Park Foundation, the charitable partner of the National Park Service, needed to clarify its messaging to better target and engage major donors. They partnered with the vendor Viget to address this challenge through a comprehensive web ecosystem audit and content strategy.

Viget implemented a solution that included a site redesign and a reorganized content strategy focused on impact storytelling for donors. This work led to significant measurable improvements: a 43% increase in donation rate, a 21% increase in overall revenue, and a 62% increase in session duration.

National Park Foundation