Case Study: Human Rights Campaign achieves more accessible LGBTQ advocacy and action with Viget's HRC.org redesign

Human Rights Campaign improves site accessibility with Viget after learning only 7% of visitors used the homepage

The Human Rights Campaign, a leading LGBTQ rights organization, faced the challenge of a website that no longer matched its crucial role, with content that was difficult to navigate and manage. They partnered with Viget to redesign HRC.org, aiming to create an accessible hub for advocacy and information that better served their community.

Viget implemented a solution that included a new information architecture, an easy-to-edit CMS, and a vibrant, accessible design. This resulted in a streamlined digital ecosystem that made the organization's vast resources easier to find and maintain. Viget's work helped ensure marginalized communities have maximum access to vital information, with one key insight revealing that only 7% of visitors used the old homepage, which directly informed the new site's strategic structure.

Human Rights Campaign