Case Study: GrubMarket achieves startup growth and B2B expansion with Viget

GrubMarket raises $500 million with Viget

GrubMarket, a fast-moving startup, needed to support its ever-changing needs as it grew from an early-stage company into a mature business. Their initial challenge was to drive adoption of their B2C product by developing a strong visual identity and user experience. They partnered with Viget for design and marketing services to help meet these goals.

Viget implemented a collaborative and flexible approach to design and marketing, helping GrubMarket revamp its visual identity and user experience across all platforms. This work allowed the company to successfully pivot into the B2B space and adapt to the needs of broader audiences. The results were significant; GrubMarket raised $20 million in Series B funding after the initial work and eventually achieved a $2 billion valuation, growing its customer base and securing $500 million in Series F funding.

GrubMarket