Case Study: Flipboard builds Surf, a flexible open-web feed experience, with Viget

Flipboard launches Surf with Viget for 145M active monthly users

Flipboard, a popular content aggregation platform with over 145 million monthly users, faced the challenge of social networks closing their APIs, which siloed users and limited cross-platform engagement. They partnered with the vendor Viget to reimagine editorial experiences and develop a new product that could embrace the flexibility of the open web.

Viget provided a solution through close collaboration, starting with rapid concept ideation and naming to establish the new product, Surf. They designed a comprehensive design system with an adaptive layout grid to handle diverse content, creating a rules-based engine for optimal content arrangement. This work successfully led to the beta launch of Surf, which delivers a customized, feed-driven user experience that redefines content aggregation for the open internet.

Flipboard