Case Study: ESPN boosts engagement with Viget’s interactive Anatomy of a Pitch experience

ESPN earns 19.7 million Twitter impressions with Viget

ESPN challenged Viget to create an interactive experience that would highlight the diverse pitching styles of the Arizona Diamondbacks using their existing photo and video assets. The initial concept was for a copy-driven site, but ESPN sought a more engaging solution.

Viget developed a highly interactive and responsive video site that dissected each pitcher's signature throw through multiple perspectives, including frame-by-frame mechanics and heat maps. This unique, content-rich experience earned 19.7 million Twitter impressions and over 1,400 shares within its first month, successfully introducing a new type of feature site for the ESPN brand.

ESPN