Case Study: Dick’s Sporting Goods engages women shoppers with a shoppable Women’s Fitness campaign from Viget

Dick's Sporting Goods - Customer Case Study

Dick’s Sporting Goods worked with Viget on the Women’s Fitness campaign to reach women the retailer struggled to connect with and to present women’s athletic apparel in a shoppable, shareable format. The campaign centered on women who push themselves for their own goals and wanted clothing that was both high-quality and on-trend.

Viget created an empowering, highly interactive digital lookbook built around custom photography, video, and storytelling vignettes featuring real female athletes. The site included integrated share and shop features, and users spent over 6.3K hours engaging with it; 7% of users ultimately clicked to shop for promoted products.

Dick’s Sporting Goods