Case Study: Becker Designed, Inc. increases retailer-finder conversions with Viget

Becker Designed, Inc. - Customer Case Study

Becker Designed, Inc. (BDI Furniture) worked with Viget because its aging, hard-coded HTML site was falling behind the company’s standards for design and functionality. The goal was to tell the BDI story clearly and consistently so users could discover products and find a retailer.

Viget developed a content model and brand strategy to guide new content decisions, rebuilt the site on Craft CMS, and used redesigned product pages as the foundation. The new site also introduced ecommerce capabilities with Craft Commerce. As a result, BDI saw a 27% increase in the conversion rate of sessions clicking to find a retailer, and the rebuilt site better reflected its mission to make beautiful design practical.

Becker Designed, Inc.